Multi-unit and multi-brand operators continue to grow—and they’re getting bigger every year as these “dominators” grow their portfolios through acquisitions, new unit buildouts, refranchising, and scooping up successful units from retiring franchisees. This trend has only accelerated during Covid-19 as smaller and… Visit ArticleRead More

Mark Peterson and Krystal Burge, the brother-and-sister pair behind big Taco Bell franchisee Desert de Oro Foods, share plenty of sibling banter. President Peterson, for example, insists on calling the company’s CFO his “much older sister,” even though they’re apart by only 15 months. Visit ArticleRead More

Auspex Capital would like to congratulate Mark Peterson and Krystal Burge for being selected as the Franchise Times’ 2016 Dealmakers of the Year. Visit ArticleRead More

Desert de Oro Foods (DDO) is Arizona’s largest franchisee of Taco Bell restaurants. The company is owned and operated by a unique team: a brother and sister who have found growing success in the industry over the last three decades. Krystal Burge and Mark Peterson operate 80 Taco Bell franchises, 47 Pizza Hut franchises, as...Read More

Spurs partner with Taco Bell to give away 2,000 free tacos at the Spurs home opener On Saturday, when the Spurs play the New Orleans Pelicans in their home-opener, Taco Bell will give away 2,000 free crunchy tacos from a taco truck outside of the AT&T Center as part of a new partnership between the...Read More

The Salt Lake City office of the commercial real estate brokerage CBRE said it has been chosen by Taco Bell franchisee Mark Peterson to help select the sites for several new restaurants in Utah. Visit ArticleRead More

The new Detroit-Style Pizza features a thick and crispy Detroit style crust with extra cheese and toppings to the edge. It’s available as a Meat Lover’s or any Specialty pizza, with a maximum of five… Visit ArticleRead More

Pizza man extraordinaire, Nate Sleeper, sat down with us to talk about his 21 years at Pizza Hut. Currently a region director with 89 restaurants, Nate shares the value of support in the workplace and what keeps the sauce flowing in his… Visit ArticleRead More

When the Bell tolled for siblings Krystal Peterson Burge and Mark Peterson, they were both in college. They had applied to be franchisees after hearing about the concept from their father’s law clients who were Taco Bell operators. The two were being proactive, they just didn’t expect to be taken up on their application so...Read More